Veteran Team of Public Assembly Facility Industry Experts Opens Pinnacle Venue Services to
Put Clients First
A team of well-known public assembly facility veterans and an executive with extensive financial and operating experience at world class companies have announced the opening of Pinnacle Venue Services, a new company created to provide venue owners and operators with customized services that address the specific needs of their entertainment, sports, performing arts, conference and expo, civic, and university facilities.
Pinnacles’ four principals are Doug Higgons, Tom Paquette, Frank Roach, and Michael Jones. They are joined by board member David Marberger. Higgons will serve as Managing Partner of the company’s Virginia Beach, VA, office, while Paquette is Managing Partner of the San Antonio, TX, office.
The services provided by Pinnacle include securing entertainment content, revenue enhancement and marketing initiatives, venue pre-opening services, identifying and revamping operating and administrative inefficiencies, financial review and planning, designing and implementing emergency procedures, providing critical staff training, creating tailored customer service programs, ticketing evaluation, food and beverage contract analysis, and overall review of facility management. The company will assist venue owners and operators to be more profitable, more efficient, more customer and client friendly, and reduce risk by providing recommendations to create an operating environment that is exceptionally safe.
“We’ve joined ranks to create Pinnacle Venue Services because we believe there is a need in the industry for a company that truly puts its clients first,” Higgons said. “Our goal is to provide venue owners and operators with fully customized and impactful solutions that address and resolve their needs.”
Paquette said Pinnacle has a team of successful industry veteran and strategic partners that have many years of experience in addressing every possible challenge faced by venues. “We can help make venues more profitable, efficient and safer for their customers and employees,” Paquette said.
Higgons, who spent almost 20 years with Global Spectrum, recently left the company as Regional Vice President overseeing 16 arenas, theaters, university venues, and conference centers. For many years, Higgons was the General Manager of the Global Spectrum-managed Constant Convocation Center and S.B. Ballard Stadium on the campus of Old Dominion University in Norfolk, VA. An active member of the International Association of Venue Managers, Higgons also served as Deputy General Manager for the Utah Olympic Oval during the 2002 Winter Olympic Games in Salt Lake City and taught facility management courses at Old Dominion University and the University of New Hampshire.
Paquette has over 20 years of experience in venue administration and management at major U.S. arenas. During his career, he has been responsible for start-up, pre-opening and grand opening activities for arenas. He has coordinated the execution of major NCAA, NBA, WNBA, AHL, ESPN and other high-profile events to success at his venues. Most recently, he was Vice President and General Manager of the AT&T Center for Spurs Sports & Entertainment in San Antonio from 2011-14. He also was General Manager of the Tsongas Arena in Lowell, MA, Colonial Life Arena in Columbia, SC, and the American Royal Center and Kemper Arena in Kansas City, MO.
Roach is a noted Senior Lecturer in the Department of Sport and Entertainment Management at the University of South Carolina. Prior to his academic appointment, Roach spent nearly 30 years in live events and facility management, including executive management stints with Clear Channel Entertainment (now Live Nation Entertainment), TourVen, Inc., Motorsports Entertainment Group, MCA Concerts, Inc., and Ringling Bros. and Barnum & Bailey Combined Shows, Inc. (now Feld Entertainment). He is a much sought after speaker for industry conferences and meetings and has authored numerous articles on the venue and entertainment industries.
Jones is President of More Music Group, a company he created in 1999 after many years as a booking agent and talent buyer for several of the nation’s largest concert promoters and talent agencies. The Virginia Beach-based company has developed into one of the largest booking agencies on the East Coast. With over 30 years of experience, Jones has established long-standing relationships with agents, managers and artists worldwide. His experience and contacts will prove beneficial for clients seeking to improve or expand entertainment event dates at their venues.
Marberger is the Worldwide Chief Financial Officer of Godiva Chocolatier, a global business headquartered in New York with over 600 retail stores in Asia, EMEA and North America. Marberger, a CPA and Wharton MBA, brings over 28 years of experience as a financial executive at companies such as PricewaterhouseCoopers, Campbell Soup Company and Tasty Baking Company. His broad operating and finance experience will help ensure that Pinnacle establishes the financial discipline and corporate governance structure needed from day one of Pinnacle’s inception.